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Several independent Indian Over-The-Top (OTT) platforms and digital networks spearheaded the release of bold holiday content in 2025. These platforms cater specifically to viewers looking for mature, unrated content that mainstream family platforms avoid.

Christmas in India is no longer just a religious festival; it is a cultural vibe ("sardi aur Santa"). By 2025, the consumption of bite-sized content (short films) has become the primary mode of entertainment for the digital generation.