The archetype of this genre in Indian popular media is, without a doubt, the Masti film franchise. Starting in 2004, the series carved a niche for itself by packaging adult-oriented themes and slapstick humor into a mainstream, commercially viable product. For nearly two decades, the exploits of its three male leads—played by actors Riteish Deshmukh, Vivek Oberoi, and Aftab Shivdasani—have become synonymous with a very specific style of Bollywood comedy.
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