Sociology 9699 Notes Jun 2026

Rejects Modernization theory, arguing that underdevelopment is not a natural state but actively caused by Western exploitation via colonialism and neo-colonialism. The "Metropolis-Satellite" dynamic drains wealth from the Global South to the Global North.

Pluralists argue the media reflects diverse audience demands in a democratic market. Marxists/Marxist-Feminists argue a small group of elite owners control the media to broadcast dominant ideology. sociology 9699 notes

Models tracking how media influences audiences, ranging from the direct Hypodermic Syringe Model to active audience frameworks like the Uses and Gratifications Model . : A smaller group within a dominant culture

This topic asks a crucial question: how equal is the family? Rejects Modernization theory

: A smaller group within a dominant culture holding distinct values and norms.

, while "Assess" demands a balanced argument with a reasoned conclusion [4]. Thinker Integration