--coat West- Luxe 3 -nagi X Hika Info

Want to experience the Luxe 3 collection in motion? Check out the exclusive behind-the-scenes video below, showcasing the creative process and artistic vision behind this unforgettable collaboration.

Before we can fully appreciate the magic of "LUXE 3," we must first understand the cultural phenomenon that was COAT WEST. Established in 2005 in the Shinsaibashi commercial district of Osaka, COAT WEST was a subsidiary of the then-dominant giant COAT Corporation. While the broader industry often catered to a general gay audience, COAT WEST carved out a revolutionary niche by directly targeting a burgeoning female fanbase, a demographic primarily consisting of "fujoshi" (a slang term for female fans of male-male romance content). The company began aggressively recruiting models who fit the mold of "beautiful boys" and packaging them as idols, a strategy that earned the studio the enduring nickname, the "Johnny's of the GV world". --COAT WEST- Luxe 3 -nagi X Hika

If you are looking for more details, I can look into the included in the volume or the biographies of the performers. Let me know! Want to experience the Luxe 3 collection in motion